LinkedIn analytics Different tools – Best Tips

The life of a marketer isn’t easy, we all know that but there’s one thing that definitely makes it a little easier, and that’s having the right tools.
And when it comes to learning from your past experiences, a social media analytics tool is an ace up every social media manager’s sleeve.
That’s how we’ve come up with a list of LinkedIn analytics tools to help you improve your LinkedIn strategy and ensure you increase conversion rates and maximize ROI.

1. Socialinsider

Socialinsider’s LinkedIn analytics tool is one of the most comprehensive tools used by media managers around the world.

This user-friendly LinkedIn analytics tool for your business includes advanced benchmarking and analytics features.

With this tool, you can quickly level up your business page by measuring its performance and tracking all KPIs.

One of the key aspects of our LinkedIn analytics tool for your company is that it provides you with all the features you need to analyze and improve your content strategy.

You can take a closer look at the number of clicks, views, shares, and comments each post received.

By understanding your target audience, you’ll be able to easily create messages for your clients, increase engagement after engagement, and increase conversion rates.

2. Buffer memory

Once you connect your LinkedIn profile to Buffer, you can automatically create posts in Buffer and they will be published on LinkedIn, Twitter, and Facebook.

⇢ Price: 14-day free trial for the Pro plan, then $35/month payment.

3. Hootsuite

In the dashboard, you can get an overview of metrics such as shares, likes, comments, and brand mentions.

You can also get more detailed data based on your LinkedIn company page, such as visitors, updates, and followers.

Depending on the goal you set, you can track specific metrics such as subscribers, visitors, or traffic.

It’s worth noting that you’re also allowed to set filters, including time, page, and metrics.

In addition, you can view visitor demographics and obtain information regarding your site visitors’ location, job function, seniority, company size, and industry.

As part of the LinkedIn analytics tool provided by Hootsuite, you can access Brandwatch, a powerful social media listening tool that allows you to discover all mentions of your company and connect with customers who are interested in your brand.

⇢ Price: Starts at $19 and you can get a 30-day free trial.

4. Social pilot

Social Pilot provides a LinkedIn analytics tool that gives you quick and complete information on how your business page is performing.

You can have a comprehensive overview of your site and analyze your growth over the course of weeks.

Another thing you can do with this LinkedIn analytics tool is to quickly check your demographics, track post updates, and measure your company’s engagement on the platform.

All information is available on clear dashboards and can be easily customized and shared with other team members.

⇢ Price: Starts at $25/month plus a 14-day free trial plan.

5. Clipfolio

Klipfolio is LinkedIn’s modern cloud-based analytics tool that prides itself on allowing you to create high-tech dashboards for your clients and partners.

One key feature that makes them stand out from the crowd is that all dashboards have a black background and look incredibly professional.

With this LinkedIn analytics tool, you can create reports based on key metrics, audiences, ad performance, and the list go on.

⇢ Price: Starts at $49/month.

6. Whatagraph

Here you can create personalized reports that are regularly delivered to your clients’ inboxes, brilliantly visualize data, and also personalize reports with your color scheme and logo.

You can also use predefined templates to mark specific dates and show growth over a period.

Whatagraph is LinkedIn’s analytics tool that lets you track performance, share data, and keep everyone involved in LinkedIn marketing in the loop.

⇢ Price: Starts at $99/month.

7. LinkedIn native analytics

This is what Linkedin analysis looks like in the app.

LinkedIn’s analytics tool is built into the platform, so it’s very easy to access.

It gives you access to a lot of useful information, including date, audience, sponsored posts, impressions, reach, interactions, clicks, engagement, and followers gained.

Although this tool is free, it is overpowered by most of its paid competition and has a lot of room for growth and improvement.

You can see analytics for your page and for your articles.

Here’s how to access native LinkedIn analytics for your business page:

  • Go to your LinkedIn page
  • Click on “Analytics” in the menu bar
  • Check out the detail here

8. Iconosquare

This app provides an in-depth analysis of metrics for several social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.

With detailed information about social media performance, you can learn more about what works better for your brand.

In addition to seeing engagement, interaction, and reach data, you’ll also get information about your followers, such as where they’re from.

The useful thing about this analysis tool is that you can export the data to a report.

⇢ Price: The price of this social media analytics app starts at $49.

9. DrumUp

It is a content management tool that helps you grow your social media presence. The app looks at tons of content in real-time and then suggests new ideas that will be more engaging for your followers.

⇢ Price: The price of this analytics app starts at $39 per month.

10. Talkwalker

If you are wondering how to get LinkedIn analytics, you need to research the market more to find the right one.

Another Linkedin analytics tool worth checking out is Talkwalker.

Unlike other social media analytics tools, this one also focuses on print and TV/radio content.

Talkwalker gives you the ability to use over 30 pre-developed use cases to create reports on your social media performance.

It’s easier if you integrate this analytics tool into your CRM system so you can access all the data and use it at your own pace.

⇢ Price: The price for Talkwalker is not shown on their website.

11. Inlytics

Inlytics is one of the few analytics tools that focus solely on LinkedIn analytics. it includes a LinkedIn analytics tool and a LinkedIn planning tool.

The app provides detailed growth information to help you grow your brand awareness and gain more followers.

With this app, you’ll find all your much-needed LinkedIn data in one place. it offers you the option to sign up for free for basic access, but if you need in-depth analysis, you should consider a paid plan.

This way you get advanced analytics, unlimited data storage, and the ability to schedule 20 posts per month.

Other people on your team will also have access to the LinkedIn analytics app and you’ll be able to download reports.

Get detailed profile stats to take your brand to the next level.

⇢ Price: You can also access the basic data for free, but if you need in-depth analysis, the price starts at $12.50 per month.

12. Shield

The shield is one of the best LinkedIn analytics tools that give you all the data you need to track your LinkedIn performance. It is important to note that it only offers its own profile analysis and does not provide you with data for business sites.

This social media analytics app will make it easier for you to track your growth month by month while checking metrics like engagement, reactions, views, impressions and reach.

The shield is also useful when it comes to learning more about your audience, who your followers are, and who is consuming your content. You have access to detailed demographic data about your follower list.

This analytics tool is ideal for large agency teams, helping them organize their social media content and come up with specific strategies that will perform better.

⇢ Pricing: Pricing for Shield starts at $6 per month.

13. ReportGarden

ReportGarden, another LinkedIn analytics app, relies more on a wide variety of reports to give you the right amount of data.

Therefore, this tool is suitable for digital advertising agencies that need to download their data.

This social media analytics tool includes reports for multiple social media platforms such as Facebook, LinkedIn, and Twitter, as well as Google analytics and SEO reports.

This way, you’ll have multiple perspectives from which to analyze your brand’s performance. You can also compile data from all these social media platforms into a single report.

This option will help you create a competitive strategy.

⇢ Price: The price of this analytics tool starts at $89 per month.

14. Non-metric

Unmetric is a useful Linkedin analytics tool for your company because it helps you improve your social media strategy by providing all the data you need.

The features provided by this app help you determine what type of content your followers are more likely to interact with.

You can always download reports with all graphics and statistics. In addition, the app allows you to check how your competitors are doing and learn how to stay one step ahead of them.

⇢ Price: The price of this app is custom because they want to know more about your needs after you book a demo. However, their website states that the plan starts at $1,000.

15. Brand24

Last but not least, the LinkedIn analytics tool we looked at is Brand24.

But what you need to know about it is that Brand24 is first and foremost a listening tool that also provides analytics for LinkedIn.

With this application, it will be easier for you to monitor the development of advertising campaigns.

This LinkedIn analytics tool for your company will show you all the mentions of your brand so you can see how the world around you perceives what you do and what you need to adjust to meet their needs.
A final thought

To avoid the confusion that may arise when thinking about LinkedIn analytics tools here is a distinction that is important to marketers.

There are tools that only look at analytics pages, other apps that only look at individual profiles, and then there are tools that offer data for both.

LinkedIn’s analytics tool can provide you with valuable insights into how your campaigns are performing and allow you to improve your social media performance.

As LinkedIn has become one of the most important providers of high-quality leads for businesses around the world, optimizing your strategy is a must here, as it is with any other platform.

We bet these LinkedIn analytics tools can shed some light and help you successfully plan your posts and events in the future, now the only question is which one would be the chosen one?

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