Instagram Analytic Different Tools (Free & Paid)

Instagram Analytics Tools – Although Instagram is the leading social platform and we all know it, marketers still struggle to get clear data for their accounts.

Getting better results on Instagram means having a good understanding of the processes that lead to them.
You might get your lucky strike once in a while, but you need to build a strong presence for consistency.

This is where Instagram’s analytics tools come into play. 🤩

Good Instagram analytics tools will not only help you track and evaluate your past performance, but also help you create custom content designed to work and shape a healthy Instagram strategy.
We’ve rounded up the best Instagram analytics tools to help you decide which one suits your needs.

Let’s dive in!

FREE and PAID Different Instagram Analytics Tools

1. Instagram Insights – Native App
2. Pixels
B. Best PAID Instagram Analytics Tools:
3. Socialinsider
4. Smart metrics
5. Later
6. Snoop report
7. Iconosquare
10. NapoleonCat
11. HypeAuditor
12. Crowdbabble
13. Sotrender
14. Sprout Social
15. Karma Fanpage
16. Union Metrics
17. Socialbakers
18. Quintly
19. Talkwalker
20. Keyhole
21. Locowise
22. Brandwatch Analytics
23. Squarelovin
24. Opponent’s IQ
25. SocialPilot
26. Analysis
27. Phlanx
28. Brand24
29. SocialBook
30. TapInfluence
31. Curalate
32. SocialRank
33. Shippable

FREE Instagram analytics tools

1. Instagram Insights – Native App

Once you set your account to a business profile, you get access to free Instagram analytics through the Instagram app.

Instagram’s native business analytics tool offers basic statistics by gender, age range, or location, which posts and stories your audience sees and engages with the most, impressions, reach, profile visits, and website clicks.

View statistics from a business account:

  • Go to your profile
  • Click on the bar chart icon in the upper right corner of the screen.
  • Click Statistics.
  • Play around with the insights provided.

2. Pixlee

With Pixlee, it’s all about an authentic marketing experience. This free Instagram analytics tool allows you to track your top-performing content and find new content ideas and influencers.

This Instagram analytics app also has a powerful reporting feature that provides detailed performance reports.

PAID Instagram analytics tools

3. Socialinsider

  • Get a clear view of your Instagram analytics with Socialinsider
  • Socialinisder is an all-in-one social media analytics, benchmarking, and reporting platform.
  • Socialinsider offers comprehensive Instagram analysis and story statistics. With this Instagram analytics tool, you can track and measure Instagram KPIs that are important to your business.

With one of the best Instagram analytics tools like this, you can track reach, impressions, story analytics, hashtag analytics, engagement rate per post, and the best time to post on Instagram.

Among other things, Socialinsider is an Instagram analytics tool that allows you to:

  • run an Instagram audit
  • track story metrics
  • increase your reach and impressions by creating powerful stories
  • understand the use of branded hashtags
  • conduct influencer research
  • get competitive analysis on Instagram
  • compare Instagram profiles side by side
  • create messages on Instagram.
  • 32,213 brands and agencies have already created 35,929 contest messages on social media with Socialinsider.

Do you want to try it? Start your free trial here.

Price: The starting price of this social media analytics tool is $99 per month.

4. Smart metrics

In-depth analysis of Instagram with Smartmetrics

This Instagram analytics app and the tool will take you on a detailed journey to identify, categorize and understand your followers. It also gives you insight into Instagram metrics and comprehensive hashtag analysis.

The main advantages of Smartmetrics are:

  • it works through the official Facebook API
  • hourly data updates
  • competitive analysis function
  • no app needed – works online
  • Price: The price of this app starts at $9 per month for 3 profiles.

5. Later

See your Instagram analytics Later

Later Instagram statistics can help you optimize your content, increase engagement and increase traffic to your profile.

This Instagram reporting tool offers you two options: you can choose a free plan and get access to a basic summary of your account and the top 5 performing posts (from the last 30 days).

Or you can choose one of the paid plans and switch between four different tabs, including Overview, Audience, Post Performance, and Story Performance.

Price: The price of this app starts at $18 per month.

6. Snoop report

Access your Instagram Analytics with Snoopreport

With Snoopreport, you can track your competitors’ follower activity so you know what they’re commenting on, who they’re following, and what they’re liking and disliking.

This Instagram analytics tool displays the most popular posts and lets you know what strategy works and what doesn’t.

Price: The price of this analytics tool starts at $4.99 per month.

7. Iconosquare

How to get Instagram analytics with Iconosquare

Iconosquare is an Instagram analytics and social media management tool that offers a wide range of information. It starts with a free audit of your activity from the last 7 days up to the previous month and helps you improve your Instagram account immediately.

What you can easily get with Iconosquare:

distribution, density, use of tags and filters, and geolocation
growth history, source of engagement, and most popular media
analysis of your followers and followers

When working with Iconosquare, you can take snapshots of assemblies. This Instagram analytics app also allows you to create a cover photo of your last 50 photos.

Price: The starting price of this social media analytics app is $49 per month.

sociality homepage – Instagram analytics tool

Sociality is a social media reporting tool that helps you manage all your accounts, publish easily and get detailed information about your competition to make the best decisions in real-time.

These main advantages of the application are:

extensive reports on your posts and those of your competitors
detailed information about your content strategy
tracking keywords across multiple social platforms, including Instagram
Price: The price of this Instagram analytics app starts at $99.

9. acquires Instagram analytics is an Instagram analytics tool that tells you the gender of people viewing your posts. You will also know the geographical location of your followers.

Any Instagram metric data can be easily transferred to Excel to interpret the information you get from the app.

Pricing: Pricing for starts at $9 for a silver package.

10. NapoleonCat

NapoleonCat Instagram Analytics Panel

Napoleonic is an all-in-one social media solution. This reporting tool allows you to analyze, publish and track your content, but also compare it to other competitors.

It comes with a mobile-friendly version and understands the importance of personalization and automation in digital marketing.

Price: Pricing starts at $23.25 per month for the Standard plan.

11. HypeAuditor

HypeAuditor is a top Instagram analytics tool

HypeAuditor is all about growing your Instagram organically. It offers you insight into a successful long-term strategy.

This Instagram analytics tool will also help you target the right audience by gender, country, and city and even filter influencers by quality.

Price: This app doesn’t show a price on their website because you have to fill out a form to get your own price.

12. Crowdbabble

Keep track of it all with Crowdbabble – Instagram’s analytics tool

Crowdbabble is an Instagram analytics tool that allows you to track your competition and monitor the dynamics of their campaigns. It also allows you to identify relevant and influential people who might be interested in your product or service.

With Crowdbabble you will be able to:

  • track growth in key metrics
  • drill down into the details
  • Price: The price for this app starts at $21 per month.

13. Sotrender

Measure the effectiveness of your Instagram posts with Sotrender – an Instagram analytics tool

Sotrender is an Instagram monitoring tool that measures the effectiveness of your Instagram posts. It shows how your content is doing in the market and how people are receiving it.

After analyzing the data, Sotrender can present this information in a very simplified way and you can transmit this information via email.

With Sotrender you can:

  • discover insights beyond those provided by Instagram
  • get the full picture of what content works best
  • create custom reports
  • get tips for data-driven decision making
  • Price: The starter plan for this analytics tool starts at $59 per month.

14. Sprout Social

Track your Instagram analytics with Sprout Social

Sprout Social is an Instagram analytics tool that helps you track the performance of your Instagram posts and also shows you which hashtag is doing well in the market.

With Sprout Social, you’ll see if your posts, photos, and videos are generating the customer engagement you want. Plus, you can track your performance on Instagram against top competitors.

Price: This social media analytics tool starts at $89 per month.

15. Karma Fanpage

Optimize your Instagram posts with Fanpage Karma – Instagram analytics tool

Fanpage Karma is a social media analytics app that helps you optimize your posts, track Instagram marketing campaigns, analyze your followers, and measure your brand’s performance against your top competitors.

Price: Costs start at $69 per month for this app.

16. Union Metrics

Build your audience with Union Metrics – Instagram analytics tool

Union Metrics is an Instagram analytics tool that lets you discover the right hashtag to increase engagement and build an audience.

It also helps you monitor your competition’s performance and your share of voice in the industry you operate in.

A key benefit is the research tool – it combines powerful queries and historical data to discover audiences, find relevant content, and plan campaigns.

Price: The price of this app starts at $49 per month.

17. Socialbakers

Track everything with Socialbakers, Instagram’s analytics tool

Use this Instagram analytics tool to get a complete picture of your audience’s behavior. This is the place for competitive content stats, inspiration, and good teamwork.

The main advantages of this Instagram analytics tool are:
  • persona mapping
  • engagement monitoring
  • comprehensive reports
  • connection to your Google Analytics service

18. Quintly

Analyze your Instagram content with Quintly – an Instagram analytics tool

Quintly is an analytics tool that looks like a customizable dashboard. It includes all the widgets you need to help you track the metrics that matter most.

The main advantage of this analysis tool is that it is easy to set up and does not require much technical know-how.

This platform provides Instagram analytics for followers, both from your profile and that of your competitors, with detailed follower statistics.

You can analyze your Instagram content, interactions generated from your photos and videos, and filter usage details.

Price: The starter plan for this social media analytics app starts at $345 per month.

19. Talkwalker

Talkwalker Dashboard Overview – Instagram analytics tool

Talkwalker dives you into customizing your Instagram brand and gives you real-time analytics and reports to give you an idea of ​​how your post is performing.

With Talkwalker you can:

  • have access to historical data for up to 2 years
  • it lets you spot patterns and helps you improve your posts
  • access to reports that are generated by the analysis tool – they are
  • available in several formats
  • Price: This analytics tool doesn’t have a price on its website because you have to fill out a form to get your custom plan.

20. Keyhole

Keyhole’s Instagram analytics tool features a set of optimization data that examines how to create the best posts and when to share them.

With Keyhole, you can optimize your content strategy, see your competitors’ strategies, and automate your reports.

Pricing: This analytics app uses custom pricing for its clients.

21. Locowise

Measure your campaign performance with Locowise – Instagram analytics tool

Locowise provides you with both quantitative and qualitative data to measure the performance of your campaign and your competitors.

Select the competitor profiles you want to check and the Instagram analytics tool will give you the statics of their posts, and how much traffic they are attracting.

Through Locowise, you can determine the growth rate of your competitors, Instagram profiles, and posts.

Price: This social media analytics tool starts at $295 per month.

22. Brandwatch Analytics

Analyze your Instagram data with the Brandwatch Analytics Tool

It collects, monitors, and analyzes billions of data from all social media platforms, including Instagram, to provide meaningful insights into your brand’s online presence.

It recently added a powerful feature – an AI technology called “Iris” that helps you discover insights from social platforms faster and smarter.

Pricing: This analytics app starts at $1,000 per month.

23. Squarelovin

Get detailed information with Squarelovin – Instagram analytics tool

With Squarelovin, you’ll have access to detailed Instagram statistics about your posts and growth broken down by months, days, or even hours.

This Instagram analytics tool lets you focus on your engagement and gives you insight into how to interact with active users.

It also helps optimize your content strategy by telling you when to share images, which hashtags to use and when you can get the most interaction.

Price: This social media analytics tool starts at $9.90 per month for one user.

24. Opponent’s IQ

Track your social media success with Rival IQ – Instagram’s analytics tool

Rival IQ is a social media marketing analytics tool that helps you track your social media success, strengthen your social strategy, and keep an eye on what your competitors are up to.

This Instagram analytics tool can offer you Instagram post and story data with tons of information about your followers (such as demographics, followers’ likes and dislikes, and online times).

Price: Competitive IQ prices start at $239 per month.

25. SocialPilot

See your Instagram analytics with SocialPilot

Another amazing Instagram analytics tool that provides in-depth data and insights to social media managers interested in tracking their Instagram performance is SocialPilot.

From Instagram post performance metrics to audience demographics and Instagram story stats, these Instagram analytics tools offer tons of useful information.

Keeping track of your Instagram account performance with SocialPilot data allows you to increase engagement by tracking hashtag effectiveness, generating more reach by posting at the right time, and more.

Price: You would have to pay at least $25.50 per month for this analytics app.

26. Analysis

Check your Instagram analytics with the analyst

Analisa is an Instagram analytics tool that offers data on profiles, followers, and hashtags. Analisa’s main features include campaign overviews and competitor analysis, among others.

For those interested in comprehensive Instagram analytics, such as tags and mentions or duet posts on Instagram, Analisa is a must-have Instagram analytics tool.

Price: The basic plan on Analisa starts at $59.35 per month.

27. Phalanx


Phalanx is one of the best Instagram analytics tools that can help you check the metrics of your account or your competitor.

This way you will be able to find new influencers depending on the performance of their Instagram pages.

You must enter an Instagram account to view total followers, engagement rate, and average likes and comments per post.

Price: You have to pay $25 per month to use this analytics tool.

28. Brand24

Brand24 is an Instagram insights tool that collects data on what Instagram users are saying about your brand. This analytics tool monitors multiple hashtags and views all conversations.

You can use hashtags to increase your brand awareness and reach.

The best part is that it also provides a list of trending hashtags to help you increase your Instagram reach.

To get the most out of this app, you can start by setting up a project for each branded hashtag you want to follow.

Brand24 offers you data on how your followers feel about your product or service.

The app performs sentiment analysis for Instagram and also includes reputation management, customer feedback, and crisis prevention.

Price: While Brand24 is not a free Instagram analytics tool, you can do a

14-day free trial before you have to opt for a paid plan.

29. SocialBook

This Instagram analytics tool has a lot on its plate. It offers a wide range of statistics for your influencers.

Importantly, SocialBook gives each influencer a Boost Score.

This score ranges from 0 to 100 based on how powerful the app believes the influencer’s Instagram account is performing.

They look at data based on the top ten brands that the influencer uses in their posts. Another section of the app contains a number of the influencer’s recent posts and displays the number of likes and comments on each post.

Price: The cost of this Instagram analytics app is $499 per month.

30. TapInfluence

Knowing that we can use Instagram’s analytics tools to find social media influencers, here is TapInfluence.

This social media analytics app looks at a database of over 50,000 influencers and helps brands find the right people for their influencer campaigns.

To find the right influencers for the job, you can search by industry or specific brands based on what they’re looking for.

The platform provides you with a list of different influencers, including their rates and cost per engagement. All this data in one place helps to save a lot of time when searching for influencers.

In addition to all this, TapInfluence also offers real-time benchmarking reports based on industry data to help brands.

Price: For this type of Instagram analytics app, the price is tailored by a team of specialists.

31. Curalate

Since a large part of social media sales depends on user-generated content, Instagram analytics tools are very much needed these days.

This way, you can learn more about your best-selling products through Instagram. Speaking of this social media platform, you might have seen the “Like2Buy” bio link on various Instagram accounts.

These links belong to an application called Curalate. This platform curates user-generated content and its main purpose is to help brands sell their products directly from Instagram.

The “Like2Buy” link is trackable and allows brands to track the ROI of their social media campaigns.

Curalate offers you a lot of useful data about your products and advertising campaigns. In addition to offering insights into engagement and sales metrics, it monitors mentions and brands.

Price: The price for this app is not shown on their website.

32. SocialRank

Another useful Instagram analytics tool is SocialRank.

Many of the other Instagram analytics tools listed above focus on hard data or individual post-performance metrics.

Unlike other social media analytics tools, SocialRank doesn’t focus on hard data analysis.

This app is more concerned with tracking follower patterns so you can better tailor your content to meet the needs of your audience.

Learn more about the most popular words used in your followers’ bios and posts through this analytics tool.

If you are looking for suitable influencers that match your niche and industry, you can search for potential customer bios based on keywords.

You can also filter target users by location using this app. This way, you will be able to reach out to influencers who could turn into collaborators for local live events and other engagements.

SocialRank is really useful when you need detailed audience information to draw everyone’s attention to your brand and your latest collection.

Price: For this social media analytics tool, the price is tailored based on the analysis of their specialists.

33. Shippable

Sendible is not only an Instagram analytics platform but also offers data for other social media platforms such as Facebook, LinkedIn, Pinterest, and Twitter.

The best part is that you can easily connect Sendible to many blogging sites like WordPress and Medium. This social media analytics tool allows you to connect with your teammates and clients for effective collaboration.

Sendible offers detailed data on Instagram metrics such as reach, audience growth, impressions, and demographics. It also provides you with statistics from Google Analytics to help you learn more about your online performance.

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