From humble beginnings to the fastest growing app in 2020, TikTok now has 1 billion monthly active users worldwide.
And the brands know it.
TikTok is also rapidly becoming more and more popular among marketers due to its favorable engagement rate.
TikTok gives businesses a new method to express their creative side, connect with a wider audience and gain loyal clients.
So what does a social media manager need to do to increase brand exposure on TikTok?
What are TikTok views and why should you watch them?
While an Instagram video must run for at least three seconds to count as a view, things are even simpler on TikTok.
TikTok will start tracking new views as soon as the video starts playing.
Views are recorded when a movie is played, auto-started, or reopened by the same user.
As with any content marketing effort, you need to know what types of content pique the interest of your target audience.
This way, you can expand your strategy based on what’s effective and create engaging videos for TikTok consumers, increasing your chances of being seen.
A TikTok video often qualifies as viral if it gets 500,000 to one million views.
In addition, you can re-rate any videos that do not have enough views.
Understanding the audience
TikTok’s influence is clear, especially among Gen Zers.
Why is it important to admit it?
Because once you know who your audience is, you can provide the right content and increase your chances of getting more TikTok views and engagement.
Data shows that people between the ages of 18 and 24 are the most active on TikTok.
As of January 2022, Statista reports that 57% of global TikTok users were female.
But what makes TikTok so appealing to this group of digital natives when there are so many other social networks available to them?
Forrester says TikTok is popular with Gen Z because it offers entertaining content and a variety of short films that allow people to express themselves freely.
Gen Zers basically entertain themselves with an endless scroll of short TikTok videos. They simply enjoy unwinding by watching cheerful content.
Gen Zers also appreciate the positivity of TikTok, highlighting their ability to express themselves freely through dancing or silly lip-syncing.
So if your brand identity and target demographic match the TikTok personality, here are some tips you need to hear.
How to get real views on TikTok organically?
Social media managers need to understand that TikTok’s algorithm is different from Instagram’s or Facebook’s.
If you want to get more views on TikTok, your main goal should be to increase the likelihood of users being viewed on the For You page.
Views basically increase the number of likes, views, and comments, expanding the audience of your videos.
And while it’s not an exact science, the following tips can help you increase your visibility on TikTok.
Are you ready for TikTok fame?
- Get verified
- Let’s start with the basics.
- A blue tick on TikTok means that the identity of the account has been verified, just like on other social networks.
- Verification is usually only provided to influencers, brands, or celebrities.
However, unlike other platforms, you can’t just ask for verification.
There are many creators and accounts with a large number of fans who still haven’t received the badge.
TikTok uses its own dedicated team to determine who is worthy of receiving a blue tick.
Basically, you have to be selected to receive this tick. And when you get more views on your videos, you’re more likely to get there sooner.
Watch out for hashtags and captions
Through hashtags, the algorithm reaches people who might be interested in the topic you are posting about.
The TikTok algorithm mainly works on hashtags and user habits when displaying content on the For You page. Your feed will show videos from categories or topics you’ve recently liked, commented or shared based on individual preferences.
Tracking the popularity of a hashtag is easy because you can see how many views it has when you search for one.
When a user searches for a specific hashtag, video content that contains that hashtag will be found. This allows visitors to engage with trending topics.
You are free to use as many hashtags as you want on TikTok.
However, remember that your hashtags count towards the 300-character limit that TikTok allows.
To keep your videos from looking spammy, we recommend using no more than three hashtags in each video. This will give you enough space for a funny description of the video and your caption will look elegant.
Headlines should also be contextual and short, as this is another way for the algorithm to find people with common interests.
By asking questions in your captions, you encourage viewers to engage with your video, increasing its discoverability.
Add the correct sounds
The TikTok experience relies heavily on audio – unlike other social networking apps.
Similar to hashtags, popular sounds or sound effects can make your video appear in users’ feeds.
A video can get more views even with basic content if the audio is trendy.
Quotes from movies, TV shows, and series, as well as famous quotes from public figures, are often used in trends, and just using them can increase your TikTok views.
You can capitalize on these trends by lip-syncing or dancing to familiar songs by sharing a similar life event you’ve experienced that complements the music.
But there is more to it. Choosing the right sound can increase the size of the audience because it allows the artist to connect more with their audience.
So make sure to adapt them to your content instead of rushing to use trendy sounds.
Keep your content short
People on social media tend to have short attention spans and often switch between videos.
Therefore, you should try to keep the videos as short as possible.
The ideal duration is between 21 and 34 seconds, but it is important to grab the user’s attention within the first few seconds.
Quality content grabs viewers forever in the first few seconds but subtitles like watch to the end or wait for it could be useful.
This makes it easier to keep the audience interested and convince them to stick around until the end or even watch it again.
One trick you can use to provide more content is to split your videos into small chunks and upload them one at a time.
Additionally, if you want to build a consistent audience and follow after just creating an account, it’s important to post many times a day. So consistency is another essential quality that attracts opinions and follows.
So creating a series of content also increases the chances of one of your videos going viral. However, do not forget to immediately set a specific goal or subject for your account.
TikTok superstar Charlie D’Amelio, with 107 million followers, limited his content to fast dances and lip sync videos, uploading content three to eight times a day.
When you’re not feeling inspired, a simple tip to increase your views is to pay attention to the news happening around the world and create content along those lines using relevant hashtags, headlines, and sounds.
Comment on viral content
Another short tip to get more TikTok views is to be more involved in popular videos with funny comments if possible so that more people can notice your account.
While this can also be a great way to grow your TikTok followers organically, brands often use this strategy to gain exposure.
Several brands recently took to TikTok to comment on a video that has since gone viral.
Brands like TikTok, Bumble, Levi’s, Nando’s, and Amazon were quick to embrace his demand, creating a massive thread and trend for others to follow.
Let the world know about you
Chances are, TikTok is just part of your overall social media strategy, and you’re active on several other platforms as well.
A quick tweet or snippet on Instagram Stories that tells your communities that you’re also on TikTok can attract those audiences to your TikTok and bring other users along with them.
However, be careful not to share the same things on all your social media accounts.
Duplicate material is tiresome when overused, and your viewers won’t benefit from it.
Optimize your videos
Even though most TikTok videos are shot on smartphones, that doesn’t mean their quality has to suffer.
Posting content without a planned schedule, not posting high-quality videos, or using TikTok only to post promotional content can all have a negative impact on your performance.
Pay attention to sounds, lighting, and framing.
Remember that lighting is an important element in creating a successful TikTok video. TikTok’s algorithm has a harder time filtering and scrolling videos that are shot in darker environments.
Finally, you should make sure your profile is searchable.
Your audience won’t be able to find your profile if people only know you by your name, but your TikTok handle contains a special combination of characters.
Therefore, you should avoid using unusual characters and symbols in your profile name to make it easy to remember.
For best results, try posting on Tuesdays and Thursdays at 10 am or 10 pm.
Connect with influencers
Including foreign voices in your TikTok videos is an easy way to reach a new audience, whether you’ve partnered with another company for a cross-over opportunity or teamed up with a famous guest star.
This technique is common among creators because both parties can benefit from following each other, but you can also use this technique as a brand.
If you get the chance, reach out to other TikTok stars you think are relevant in your area and work together on a viral challenge. Their followers will eventually see it and introduce you to a whole new audience!
How to measure your TikTok performance?
To improve your overall performance and learn what worked and what didn’t, you need to master your data.
Utilizing the TikTok analytics tool will help you improve your entire approach by providing you with insightful data on the effectiveness of your content.
If you want to track your TikTok marketing strategy, you might want to explore these 9 TikTok analytics tools for a successful social media strategy and see which one best suits your needs.
TikTok is about having fun sharing creative content ideas.
Brands are trying to tap into the potential of TikTok and use this great tool for promotion.
Remember, sometimes you can post the right video at the right time and the right people will see it.
It doesn’t matter where you are, there is a place and an audience for everyone on the platform.
Using viral sounds brings more viewers, but combining an original idea with a funny sound to create the perfect context brings even more.
Ultimately, finding the type of content and trends that work best for your brand message is key to learning how to get more TikTok views.
And while there is no magic recipe for becoming popular on TikTok, we hope these suggestions will help you create a strong growth strategy.